CONTEXTUAL ADVERTISING: Earning Money In Your Spare Time By Working Online

Contextual Advertising

Contextual Advertising is a relatively new form of advertising on the web that will consider the context of the site, a page or a search query, to display ads from advertisers that correspond to the topic. Its usual form is text-based, using regular hyperlinks, sometimes small graphics and brief descriptions to attract users that may be interested. It is usually highly targetted and is better accepted by users because it is less obstrusive, less bandwith hungry and more relevant than the classic graphical banners. For example, a web page about photography will automatically draw advertisers selling cameras and other photo related accessories. It also has the benefits of making the job of a web publisher easier to find sponsors, as the contextual advertising company acts as an automatic middle man between publishers and advertisers, who bid for specific keywords using an auction system. The same can be said for advertisers, since they now have access to thousands of possible web sites to automatically advertise on. It usually works as Pay per Click, meaning the publisher only generate revenues when a user actively click on an ad, as opposed to Pay per Impressions, an older system that generates revenue based on the number of time the ad is displayed.

Google was on the forefront of this innovation when they created Google Adsense, the first major contextual advertising program. In the beginning, these new ads appeared with their search engine, but they soon expanded it to include webmasters and their web sites, which they named their "Content Network". Using a few ligns of Javascript code, publishers could insert Adsense on their web pages and it would then automatically serve relevant ads using Google's search algorithm. Google also considers other factors such as the geographical location of visitors and their languages, so ads can actually be different for each visitor. Other companies followed with similar programs, but they lacked the sophistication of Adsense since they demanded specific keywords from webmasters instead of detecting them on their pages. Other big players on the web are now slowly embracing this terrific new marketing technology, such as the Yahoo! Publisher Network and MSN adCenter. Contextual Advertising is making it now possible for smaller webmasters and publishers who own small hobby sites to monetize their efforts without spending all their time dealing with appropriate sponsors that may not necessarly be interested with smaller sites when taken on an individual level.

Contextual advertising programs and Google Adsense Alternatives

Here we list companies that offer this marketing solution to webmasters. Google Adsense is often considered the prime choice, but they do have restrictions and some people may be refused to their program.

Saturday, December 20, 2008

Earning Money In Your Spare Time By Working Online

There are several ways for you to make money by working online. Even though it is it is not as common as it used to be, you still hear about companies that are willing to pay people for answering emails. Yes, that is right, reading and responding to emails. Partaking of the offerings of affiliate programs is another way to make money online. That is another way of saying e-commerce and network marketing. These are the most common ways to make money online, although there are lots of other ways. A search of any popular search engine will turn up lots of others.

The idea of staying home and making money over the Internet continues to gain popularity with stay at home moms and those that aspire to be. Rather than having to pay childcare expenses and others such as gas and clothing by going out of the house to work, the Internet opens a whole new world that eliminates all expenses involved in working away from home. Not everyone wants to work online from their home, but the opportunity for those that do is truly amazing. The problem is not finding them. It really is a matter of separating the true opportunities from the scams and work programs that just will not be successful if followed.

Being able to work without any supervision is a must and you must be able to set priorities for things to get done. Organization and good management abilities are important also. You pretty much need all of these qualities to one degree or another if you expect to succeed online.