CONTEXTUAL ADVERTISING: Some Most Profitable Use of Affiliate Marketing

Contextual Advertising

Contextual Advertising is a relatively new form of advertising on the web that will consider the context of the site, a page or a search query, to display ads from advertisers that correspond to the topic. Its usual form is text-based, using regular hyperlinks, sometimes small graphics and brief descriptions to attract users that may be interested. It is usually highly targetted and is better accepted by users because it is less obstrusive, less bandwith hungry and more relevant than the classic graphical banners. For example, a web page about photography will automatically draw advertisers selling cameras and other photo related accessories. It also has the benefits of making the job of a web publisher easier to find sponsors, as the contextual advertising company acts as an automatic middle man between publishers and advertisers, who bid for specific keywords using an auction system. The same can be said for advertisers, since they now have access to thousands of possible web sites to automatically advertise on. It usually works as Pay per Click, meaning the publisher only generate revenues when a user actively click on an ad, as opposed to Pay per Impressions, an older system that generates revenue based on the number of time the ad is displayed.

Google was on the forefront of this innovation when they created Google Adsense, the first major contextual advertising program. In the beginning, these new ads appeared with their search engine, but they soon expanded it to include webmasters and their web sites, which they named their "Content Network". Using a few ligns of Javascript code, publishers could insert Adsense on their web pages and it would then automatically serve relevant ads using Google's search algorithm. Google also considers other factors such as the geographical location of visitors and their languages, so ads can actually be different for each visitor. Other companies followed with similar programs, but they lacked the sophistication of Adsense since they demanded specific keywords from webmasters instead of detecting them on their pages. Other big players on the web are now slowly embracing this terrific new marketing technology, such as the Yahoo! Publisher Network and MSN adCenter. Contextual Advertising is making it now possible for smaller webmasters and publishers who own small hobby sites to monetize their efforts without spending all their time dealing with appropriate sponsors that may not necessarly be interested with smaller sites when taken on an individual level.

Contextual advertising programs and Google Adsense Alternatives

Here we list companies that offer this marketing solution to webmasters. Google Adsense is often considered the prime choice, but they do have restrictions and some people may be refused to their program.

Friday, December 26, 2008

Some Most Profitable Use of Affiliate Marketing

Many new internet marketers' opt to embark on an affiliate marketing campaign as part of their complete marketing plan. In the majority of cases the affiliate marketing campaign is just a small piece of the entire marketing plan but there are many business owners who opt to trust solely on this kind of marketing. The main objective of doing this is to save costs while still achieving profitable advertising. Even so, as soon as a business becomes reasonably affluent they have to deliberate about being a bit proactive and amalgamating affiliate marketing alongside different types of Internet marketing such as placing classified ads and orchestrating an email marketing campaign. This article is going to determine just what affiliate marketing is and will still give an opinion on why this is a favorite way of getting started in Internet Marketing and how it can be used effectively. For more help go to www.money-secret-exposed.com .An affiliate marketing campaign is generally a case where other website owners position ads for your product on their websites. In Internet marketing terms these website owners are known as affiliates. It is vital to realize how this kind of marketing operates. In normal circumstances the affiliates are allocated a code for your advertisement to insert on their website or where ever else they choose and given the freedom to promote their own website as they see fit. In the case of advertising on their website they are also inviting traffic to your website because the affiliate's ad on their website is diverting visitors to your own website.

One of the most attractive things about affiliate marketing is the affiliate is only rewarded if he makes a sale. This simply means the website owner is not obliged to pay the affiliate unless the affiliate is generating visitors and attracting sales. To be successful may be defined as generating visitors to the website, resulting in a sale or perhaps it maybe just require a name and email address if the website owner is building a database of names. The payment for affiliates is usually based on pay per click, pay per lead or pay per sale. Pay per click and pay per lead are normally paid in the way of a flat fee which is awarded to the affiliate on each occasion an Internet user either clicks on the affiliate's ad on his website or performs a particular activity after clicking on the ad. Pay per sale may end in the affiliate being awarded a set fee or more commonly a percentage of the sale. This depends entirely on the agreement between the website owner and the affiliate. When using affiliate services such as Click bank the terms are set before the affiliate chooses which service or product to promote.

For a website owner, the most profitable use of affiliate marketing is to actively pursue out affiliates who have a proven track record of making a high number of sales for the businesses which they promote. This is vital because the more visitors they get to their website each month the more liable your website it to get attention from visitors who click on the affiliate's advert. The majority of affiliate programs are available to anyone. A website is not necessary due to the many other means of promoting a product or service, Google Ad words, Ezine Advertising or Email Marketing are just some of the ways where a website is not necessary which is ideal for beginners. To know more about it logon to www.affiliate-manager-pro.com .An additional aspect of affiliate marketing which can make a difference to success or failure is the content and design of your ads. It is vital to bear in mind that affiliate marketing is regarded in the same way that other types of marketing are regarded and care must be taken to write ads which are likely to be captivating to your targeted website visitors. This means that everything from the colors of your ad to the size and look of the font has to be highly thought about in order to design an attractive advertisement. Many website owners will provide advertisements that have proven to work well, which is a godsend if you are apprehensive about creating you own. Article Source: Free Article Directory - http://www.articleManiac.com Search And Submit Articles

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