CONTEXTUAL ADVERTISING: Way to Generate Income through Membership Site!!

Contextual Advertising

Contextual Advertising is a relatively new form of advertising on the web that will consider the context of the site, a page or a search query, to display ads from advertisers that correspond to the topic. Its usual form is text-based, using regular hyperlinks, sometimes small graphics and brief descriptions to attract users that may be interested. It is usually highly targetted and is better accepted by users because it is less obstrusive, less bandwith hungry and more relevant than the classic graphical banners. For example, a web page about photography will automatically draw advertisers selling cameras and other photo related accessories. It also has the benefits of making the job of a web publisher easier to find sponsors, as the contextual advertising company acts as an automatic middle man between publishers and advertisers, who bid for specific keywords using an auction system. The same can be said for advertisers, since they now have access to thousands of possible web sites to automatically advertise on. It usually works as Pay per Click, meaning the publisher only generate revenues when a user actively click on an ad, as opposed to Pay per Impressions, an older system that generates revenue based on the number of time the ad is displayed.

Google was on the forefront of this innovation when they created Google Adsense, the first major contextual advertising program. In the beginning, these new ads appeared with their search engine, but they soon expanded it to include webmasters and their web sites, which they named their "Content Network". Using a few ligns of Javascript code, publishers could insert Adsense on their web pages and it would then automatically serve relevant ads using Google's search algorithm. Google also considers other factors such as the geographical location of visitors and their languages, so ads can actually be different for each visitor. Other companies followed with similar programs, but they lacked the sophistication of Adsense since they demanded specific keywords from webmasters instead of detecting them on their pages. Other big players on the web are now slowly embracing this terrific new marketing technology, such as the Yahoo! Publisher Network and MSN adCenter. Contextual Advertising is making it now possible for smaller webmasters and publishers who own small hobby sites to monetize their efforts without spending all their time dealing with appropriate sponsors that may not necessarly be interested with smaller sites when taken on an individual level.

Contextual advertising programs and Google Adsense Alternatives

Here we list companies that offer this marketing solution to webmasters. Google Adsense is often considered the prime choice, but they do have restrictions and some people may be refused to their program.

Saturday, December 20, 2008

Way to Generate Income through Membership Site!!

Membership sites can make income in many ways. They generate income from membership fees, ad space, sale of products, by developing proprietary technology and then selling it or charge a fee to the membership to use it, and marketing services and products to the membership. The successful membership site owner will distinguish a need within the membership and fill it thus successfully making lots of money.

Is a membership site right for you and can you make good money with the site?

Individuals who run successful membership sites know how to keep site members coming back, stay in contact with members, send special offers to the membership to add to sales, knows how to give incentives like coupons, and discounts to give confidence spending and also knows how to sell publicity on the site to others as another source of revenue.

Memberships generate income to site owners because the site can enhance a current business or service, encourage customer loyalty.

Any business is all about making money and membership sites can make any business more profitable when a membership site is connected to it. Membership sites can generate multiple stream of income once a base membership is established by selling affiliate products, for more details visit to www.member-site-manager.com money from Ad Sense and other ad sales. Ultimately the site can even be sold for a profit down the line such as the topical sale of You Tube.

Anyone can set up a membership site and begin to generate multiple streams of income from the sale of the subscriptions to the sites, to products and services, to teleseminars and coaching. There are many potential and the sky is really the limit when it comes to the income generating potential of membership sites. When you have a membership site you have a ready audience for the marketing of any future products or services. Your membership will come to trust you and to be eager for your next product or service. With every resource, for more details visit to www.secure-member-area.com every time you offer fresh content you are building up the seeds for future sales from your members. Members will also begin a cycle of saying yes to your offers to the point that they will excitedly be waiting for your next offer.

A membership site is right for you if you have a current business or profession and want a platform to sell to of responsive persons eager for your next offering.

Membership sites generate income from within the membership, from outside advertisers, from the subscriptions, and from the sale of additional products and services sold to the membership. Membership sites often have several different tiers of membership with each advancing tier being of higher value and higher payment rate. A member may join at the free level become involved with the site, enjoying the free benefits and learning how valuable the site is and is exposed to the higher levels of content that are available only to those who pay the higher fees. The member will eventually decide to pay for the next tier, and then a higher row after that. The site owner will receive income from the same member multiple times.