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Contextual Advertising


Contextual Advertising is a relatively new form of advertising on the web that will consider the context of the site, a page or a search query, to display ads from advertisers that correspond to the topic. Its usual form is text-based, using regular hyperlinks, sometimes small graphics and brief descriptions to attract users that may be interested. It is usually highly targetted and is better accepted by users because it is less obstrusive, less bandwith hungry and more relevant than the classic graphical banners. For example, a web page about photography will automatically draw advertisers selling cameras and other photo related accessories. It also has the benefits of making the job of a web publisher easier to find sponsors, as the contextual advertising company acts as an automatic middle man between publishers and advertisers, who bid for specific keywords using an auction system. The same can be said for advertisers, since they now have access to thousands of possible web sites to automatically advertise on. It usually works as Pay per Click, meaning the publisher only generate revenues when a user actively click on an ad, as opposed to Pay per Impressions, an older system that generates revenue based on the number of time the ad is displayed.



Google was on the forefront of this innovation when they created Google Adsense, the first major contextual advertising program. In the beginning, these new ads appeared with their search engine, but they soon expanded it to include webmasters and their web sites, which they named their "Content Network". Using a few ligns of Javascript code, publishers could insert Adsense on their web pages and it would then automatically serve relevant ads using Google's search algorithm. Google also considers other factors such as the geographical location of visitors and their languages, so ads can actually be different for each visitor. Other companies followed with similar programs, but they lacked the sophistication of Adsense since they demanded specific keywords from webmasters instead of detecting them on their pages. Other big players on the web are now slowly embracing this terrific new marketing technology, such as the Yahoo! Publisher Network and MSN adCenter. Contextual Advertising is making it now possible for smaller webmasters and publishers who own small hobby sites to monetize their efforts without spending all their time dealing with appropriate sponsors that may not necessarly be interested with smaller sites when taken on an individual level.



Contextual advertising programs and Google Adsense Alternatives

Here we list companies that offer this marketing solution to webmasters. Google Adsense is often considered the prime choice, but they do have restrictions and some people may be refused to their program.



Friday, December 26, 2008

HopHunt.com is Going to Give Away $500 Million Worth of Free PPC Traffic Ads

New York, NY, December 24, 2008 --(PR.com)-- HopHunt, the notorious new one-stop cleaner search engine is going nuts.

It was so determined to give away $500 million worth of free ppc (pay per click) traffic ads in a short period of time. No one can ever stop it even the big Internet ppc companies.

In fact, it has already given away over $100 million worth of free ppc ads to webmasters and advertisers in just 8 months and it never stops.

Thousands of webmasters, Internet marketers, affiliates, bloggers, seo experts and ppc managers became sponsors and got an average of $50,000 each worth of free ppc traffic ads.

They were now secretly promoting their websites, blogs, products and services for free and get quality search engine visitors for nothing while others lose their hard-earned ppc money.

For just a minimum of $0.05 cents per click, sponsors can get up to one million of quality free search engine visitors using the $50,000 worth of free ppc traffic ads.

This is the same in the real ppc world, advertisers bid as much as $30 per keyword to outbid other top competitors and earn profit or lose money if they were not so clever.

If you are a newbie marketer you are likely to lose money on ppc advertising but if you try to advertise for free at HopHunt using the free ppc ads, you have nothing to lose but you always gain ppc experience.

It’s very easy to get $50,000 in free ppc traffic ads at HopHunt. Just create a free sponsor account, then inside your account you can create as many ads and keywords as you like to promote you websites, blogs, products or services.

With the ever rising cost of ppc ads today, advertisers were losing money while ppc companies were earning billions of dollars of your ppc money.

It is worth your time to try HopHunt one-stop cleaner search engine and avail the free ppc offer while it's free or until they have given away $500 million worth of free ppc traffic ads.

For more Information about HopHunt and How to Get $50,000 in Free PPC Traffic Ads, just visit http://www.hophunt.com.

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